Research, analyses, and playbooks on how AI engines pick, cite, and recommend brands. Updated whenever something worth sharing surfaces.
AI engines and Tripadvisor barely agree on Mallorca's best restaurants — and each LLM has its own favourites.
In AI-generated answers, your competitors are not just companies. They are the sources that shape the answer.
(GEO) ranking factors define which content gets selected and used inside AI-generated responses.
GEO is the practice of improving how your brand and content appear inside AI-generated answers from tools like ChatGPT, Google AI Overviews, and similar systems.
It’s a situation that is becoming more common. You ask a question related to your product or service, and the answer recommends a competitor.
